Nadia Gastrom
A practical guide to using ML for SEO only where it changes decisions: clustering, forecasting, CTR modeling, internal links, and anomaly detection—plus the minimum dataset, safe evaluation, and workflow integration.
A practical AMP checklist for 2026: decide if AMP is worth it, wire canonicals correctly, keep content parity, validate in Search Console, and measure speed and engagement without tracking or indexing issues.
A practical, risk-aware playbook for using robots.txt to guide search engine crawlers without breaking indexability. Includes safe defaults, common rules, and a test-and-monitor workflow.
A practical playbook for writing SEO-friendly URLs: keep them short, readable, and consistent; avoid parameters and keyword stuffing; and change existing URLs safely with 301 redirects.
A practical, first-party KPI framework to measure AI visibility separately from organic traffic. Define visibility vs outcomes, score a fixed prompt set with strict rules, map cited URLs to conversions, and report weekly/monthly.
A practical playbook for fanning out from one seed topic into nested long-tail queries, mapping each to a hub or spoke page, preventing cannibalization, and shipping a clean topic cluster over 90 days.
A practical playbook for writing image alt text that supports accessibility and SEO without keyword stuffing—plus edge-case rules for decorative images, logos, icons, linked images, and charts.
Google Bard signaled Google’s move toward AI-assisted answers in search. Here’s what that changes for SEO visibility, what to optimize for citations and trust, and how to measure performance beyond rankings.
TechDigital Labs says it has introduced enterprise SEO strategies for large websites and SaaS. With limited detail in the snippet, enterprise teams should verify scope, deliverables, governance, and measurement before adopting.
A minimal paid search metric hierarchy that replaces ROAS-as-goal with contribution profit, incrementality checks, and blended efficiency guardrails—plus weekly operating rules to scale, stop, test, or reallocate spend.
Learn how to set up Google Search Console, read the Performance report, fix indexing problems, and monitor Core Web Vitals/HTTPS—using a simple 10‑minute weekly routine.
A practical GA4 + Google Search Console workflow to spot AI-era demand shifts, separate SERP click displacement from new intent, and prioritize the landing pages that protect conversions—using a 28‑day compare and a weekly routine.