News / Update

News / Update
Microsoft Ads Removes Max CPC for New Non-Portfolio Campaigns: What to Change in Your Bidding, Controls, and Governance
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Microsoft Ads Removes Max CPC for New Non-Portfolio Campaigns: What to Change in Your Bidding, Controls, and Governance
News / Update
By admin
 - 
August 22, 2026
Microsoft Ads Removes Max CPC for New Non-Portfolio Campaigns: What to Change in Your Bidding, Controls, and Governance

Microsoft Ads is removing Max CPC for newly created non-portfolio campaigns on Oct. 1. Use this checklist to switch to targets and add guardrails that limit spend spikes and performance drops.

Microsoft Ads Removes Max CPC in Standalone Campaigns: What to Change in Your Bidding, Reporting, and Guardrails Before Oct. 1
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Microsoft Ads Removes Max CPC in Standalone Campaigns: What to Change in Your Bidding, Reporting, and Guardrails Before Oct. 1
News / Update
By admin
 - 
August 21, 2026
Microsoft Ads Removes Max CPC in Standalone Campaigns: What to Change in Your Bidding, Reporting, and Guardrails Before Oct. 1

Microsoft Ads is removing Max CPC in standalone campaigns by Oct. 1. Use this pre-deadline checklist to baseline performance, replace bid-cap controls, and set monitoring and rollback guardrails to avoid CPC/CPA surprises.